a little lesson in fashion...
Starting your own fashion brand is an exciting but challenging process to get your brand off the ground. You get thrown in the deep and have to find your way with or without any help. By having the know-how in the fashion field and especially in designing something unique, I thought I could help you out, with some free info.
So let`s go!
The first thing you have to focus on: your story.
Me? Yes! That`s right, you! In the big ocean of fashion brands you HAVE to stand out. The best way to do this?
Make it personal.
What makes your brand so unique?
Well, the fact that you built it for starters... .
As we all know, every person has his uniqueness and you have that too. Transferring your personality into your brand is crucial to bring the people closer to you.
Ok, got it!
Question: where is the magic key to do this?
Answer: It is right there in your fashion loving mind and hands.
How awesome is that?!
All you need to do is dig deeper in yourself. Why do you want to bring your product to your costumer. What is the value of my product to my audience and how will it improve their lives? How does/did it improve mine?
Did you struggle with finding fashionable clothing because you are taller then the average lady out there? Then other tall ladies must feel your pain and would love to be your costumer.
Do you feel bad that you have so many clothes in your closet? Maybe a capsule collection with the essentials for minimalists is something that would suit you?
Are you into sports but want to have a sustainable lifestyle? An active wear brand with only sustainable fabrics and ethical production line could be your thing!
There is no shortages in ideas if you look at your own life and the people surrounding you.
Listen to yourself & others and learn!
That is the first basic ingredient to make a delicious fashion meal.
The other one is presentation:
and that happens to be my speciality :)
Having an eye for beauty has its ups and downs. You like a lot what you see most of the time and sometimes spend too much money on it as well. But guess I am not the only one?
Hell no! That is just it... the world is filled with people who love beautiful things and you have to anticipate on that.
Together we can create your perfect brand by molding your story and bringing the aesthetics together.
I want to find out about your ideas!
A personal story always entertains, so bring it on!
Wanna talk about it?
Do not hesitate to send me an email with your thoughts!
I am curious to find out your ideas.
E L Z E
YOUR FASHION CREATOR