INVEST IN WHAT MATTERS
Let`s talk about the topic we all have a hate-love relationship with:
DI - DA - DOLLARS
We all learned not to throw money out of the windows, especially when buying, let`s be honest: useless stuff. Unfortunately, most of us are not that good at practicing this.
Buying clothes, watches, television series, expensive food... it is oh-so tempting. Short-term satisfaction products seem to capture our attention the most and are goddamn sneaky. Before you know it you spend a fortune on a bunch of low-life quality products.
Yep that`s right: I call them low-life quality products. Sure, they might make you look better, or fill your stomach in a more luxurious way. And of course they bring that good feeling and fun for a day or two!
But when it comes down to that REAL investment. The one that actually can change your life, saves you time and most of all:
BRING YOU MORE MONEY (to reinvest again!)
We seem to be looking the other way.
1. Reason numero uno:
`If I spend 2000 USD on this, how will I know if it is worth it?` That is already a mistake. So in other words you are saying: this idea that I have is not worth it.
To be honest, I was exactly the same when I started this business. "A website? Honestly, that costs too much!" (this was 200 USD... obviously no big deal).
I was so stingy on my spendings so I ended up with stingy clients at first. People who did not want to pay for their own product. This as a result of my own scarcity mindset.
It is actually a strange thought if a client does not want to pay a higher price for his OWN PRODUCT as this will be what they sell to their clients. If you do not want to invest in YOUR OWN idea and get all defensive on how much the cost is, you are a long way from home. Because that means no-one else will either and you will be left with a big question mark.
2. Reason numero dos:
Like I said before, people want stuff cheap but at the same time the best quality. There is an obvious contradiction going on here. You can NOT get the best product for almost no money.
You can NOT get the best service if you are not willing to pay for it.
Me as a designer, I create the product the client wants to sell. So that is an important pillar in their business. I value the work that I do and I know I will deliver a good service to the client. And I want to work with someone who values that too and understands that getting a good service will improve their business overall.
3. Reason numero tres:
DIY - METHOD
If you are a multi-talented superstar, go for it! But mostly that is not the case. If you are a business owner, good at strategies then you should focus on that. This will bring you money.
It is important to learn to give away work to others and know your strengths an weaknesses. Don`t spend hours figuring something out you are not a rock at. Give it to someone who is and in the meantime you can focus on the part you are brilliant at.
Once all these components come together, your business is going to be a melting pot of genius work, I promise you.
Learn to work together and set aside your ego or scarcity mindset, it will open many doors and opportunities that you never thought possible!
YOU GET WHAT YOU RADIATE, NEVER FORGET
See you next time.
E L Z E
your fashion creator