SO YOU ARE INTERESTED TO CREATE A COLLECTION?
I want to teach you EVERYTHING that I learned so you can really understand how to create your unique fashion collection. I designed THE FASHION STARTUP PROGRAM based on my own experience as a designer (creative) and working in the fashion field (business) within a reasonable timeline where they could learn everything I know is necessary to go in depth with their brand and collection.
THE FASHION STARTUP PROGRAM
(4 to 8 weeks program, depending on the amount of clothing, customized package is possible, just reach out below! )
Let`s get started!
The first thing you have to ask yourself is: how does my product stand out in the ocean of fashion brands?
To find that out there are two important aspects to think about:
- your personal story
- your target market
What is your unique story as person or as a brand? What do you want to tell to the world?
Who will you provide this product for and how do you fill their need?
And then another aspect is the aesthetic connected to your brand and that is my favorite part of the job.
Once we decided on the two pillars above, we can start working on the visuals.
Creating the identity of your brand and collection.
> moodboard with colors - details - fabric options and images that are an inspiration for you.
> we do this on Pinterest where we can both add images and create a strong vision for your collection.
Creating a collection that sells!
>We go over the mood board and work on a summary of the garments to work on.
>We will focus on good combinations for garments so your collection is balanced out. This creates the opportunity for your clients to buy more products from you.
I will start sketching based on everything that we did before.
Sketches are done in color, textures are added. We work on this for two weeks where we rework the designs until they are finished.
When drawing we can choose to work on an avatar. It is more clear on how the garment will look like on a person.
Once decided on all the designs we can continue to go to more technical drawings.
Color & Fabric Choice.
At this stage we have to decide the right colors and fabrics. You as a client will have to go to your local fabric store to find samples for the manufacturer. This will be needed to create samples.
STEP 5: Tech Pack
tech packs include the following:
- technical drawing
- measurements for sample
- description of the fabrics
- TXC pantone color code
- references for details
- placement of logo/labels/tags
Want some more insight on what to pay attention for when creating your fashion brand?
WHAT OTHER PRODUCTS CAN I HELP YOU WITH?